Originally Posted by anonomog Adding love to any communication between 2 people, where love doesn't actually exist, seems to devalue the word love to be meaningless. I guess that is what Hubbard had in mind. I was going to say that! So I'll simply agree. Repeating a word - a very emotional word at that - over and over again without meaning it, robs it of its meaning and turns it bland. Speak your full name 200 times in a row and see what happens.