But look at like this. I like to play the game of Bridge - for the majority who play it, it is a pleasant game of cards among mostly pleasant people. But to play it well, one needs to work hard - in fact I've heard it said (and I don't think it is far from the truth) that to play the game really well requires a similar amount of work to taking a University degree. Now, if I, say, put that on a website and use it in the manner of some sort of slogan for my Bridge classes, then I will attract a certain sort of person - and alienate probably the majority of people who would actually play the game.
Alternatively I can plug the fact that, if you are really good, you can earn good bucks playing professionally partnering wealthy clients and playng in sponsored teams, also maybe fleece some idiots at a money game - this would attract a different public - and alienate the god fearing, anti-gambling right.
Or I can plug it as a relaxing game, suitable mostly for the elderly (the majority who actually play) - and I get yet another public.
None of my advertising, however, would be wrong. It is a function of whoever does the advertising (not necessarily Alan in the case of Kn), their reality and who they think their public is. One needs to delve a little deeper, past the window dressing.
Anyway, an old hag may have been a beauty when she was younger - have some compassion - and some real battle axe old women have a heart of gold if you give them a little space.