Is it time to fire a mission to conduct a name survey? We can call it Mission Anti-Scientology Community Exact Rename And Define - MASCERAD Goal: To establish a name for the Anti-Scientology Community that properly defines what they stand for and negates the negative connotations of “Cult”. Word clear the definitions of “Anti-“, “Movement”, “Community”, “Cult” and related key words and their synonyms. Study HCOPLs and LRH advices on Positioning and Marketing. Survey anybody who remotely cares about the subject of Scientology. Submit a CSW to COB ASC via ASC Mission Ops for name approval. _____ So here’s the thing - there is some kind of universal law (read: axiom) that anything initiated by Scientology will ultimately backfire on Scientology. Anyone who wants to portray Scientology in a positive light should desperately avoid any usage that calls attention to the word “cult” - period.