Normally I like just about everything Jon Atack writes. Though helpful in some ways, this piece made irresponsible general statements about mental health that are just plain wrong.
What works for some does not work so easily for others. It's not ONLY about the trance. Sometimes Scientology actually does permanently break minds, or break them in such a subtle, odd way that it is difficult to find the cure. Sometimes Scientology causes actual physical damage to a person's natural responses, his or her neurons may have been damaged or inhibited or serotonin is no longer produced in sufficient amounts. Many Scientologists' lives and their friends' lives were lost through suicide, murder. Some Scientologists ended up institutionalized for life. Others ended up on various medications to resolve everything from issues of depression to chronic fatigue syndrome.
I don't like how he brushed all that away.
You can do better than this, Jon.
How he, Hubbard, brushed all that away?
Elementary my dear Watson. LOL
Hubbard said scientology was to make the able more able (thus no charitable cases or people with real issues ie PTS/SP),
(once we get enough people on board, we'll help the unable, LOL) (hey, lets call it a religion, LOL)
just sell them Ron's brand to the able (monopoly, no squirels). One can make more money by selling to people with money, or potential to make money (celebrities, business owners, etc).
What about those that aren't quite able, but want to be? Well, sell them on the idea that, that they can become more able, that they are the elite. Join staff and learn the secrets of the universe and get auditing & training.
One viewpont on making money is to sell to the masses, ie Henry Ford.
Another viewpoint is to sell to the rich, Sharper Image.
One involves lots of volume, one involves low volume.
And there are shades inbetween.
(create a shore story to the able, that they will be helping the masses because they are clear & ot, LOL)
All it is, is the art of persuasion on different levels.